I need a job. A day job. Really, most any job will do at this point. I would LIKE to get a job in graphic design, but that, as I've come to find out, is fantasy. Here is a job description for a "Graphic Designer" who doesn't exist... I'm getting ahead of myself. Just read and then I'll explain:
Investment Communications firm looking for graphic designer that is also capable of developing new business. Qualified candidates will have a diverse set of skills to work on a variety of design and development projects, including print, electronic, video and web. In addition to working directly on various graphic design projects, the person hired to fill this role will also be responsible for developing new business for the firm, including creating marketing initiatives, making sales calls and acquiring new clients. We estimate that the split between these two responsibilities will be approximately 50/50.
HOKAY. SO! This company needs design AND development for pretty much ALL media areas. Not only is this person creating every little flyer and promo, but then converting it to an email campaign, web images, and probably "something that will go viral". They will also have to run the numbers, figure out the target demographic, develop/buy the mailing list(s), be their own editor, get it printed/published/uploaded, track the success of all these things with measurable results.
THAT is ONE THIRD of this job. NEXT, they have to FIND NEW CLIENTS (?!) with DIFFERENT marketing initiatives, cold call, and then sell these poor people on investment communications (whatever the hell that is). That is SALES. That is NOT marketing and it's no where NEAR graphic design!
There are three full time jobs in there. THREE. I honestly feel that hiring managers think anyone who can use photoshop can also make a website from scratch and be a sales person and do business analytics and create all of the marketing materials. Also, I can pretty much guaran-goddamn-tee you that the starting salary (which, in this case was TBD) is probably around $30k OR (worse yet) $20k plus commission.
This is what I'm up against. Please help.